We were brought in to build the visuals that would play behind Agatha Ruiz de la Prada's runway show at Madrid Fashion Week, SS26. The logic of the brief was clear: the clothes were going to carry all the color, so the screens behind them had to do the opposite, go all blue. Lots of volume, a blue palette, burlesque references, and a love of mixed media. Easy enough to write down. Less easy to pull off.
Year
2025
Client
AGATHA RUIZ DE LA PRADA
problem
The challenge was turning all of her universe into a single audiovisual piece that holds together behind a runway without stealing focus from the clothes, while staying exactly as theatrical and unhinged as the brand demands. And none of it could read as flat: everything had to live in stage format, three-dimensional, like a set you could walk into.
outcome
We built the visual language around collage and mixed media: velvet, lace, cardboard and paper, hand-painted textures, spotlights, checkered floors, all staged in three dimensions. The piece amplifies Agatha's playful surrealism and turns the runway into a world in constant creation: fantastical, expressive, and irresistibly theatrical.